Pet Services: Target Audience and Decision Tree

🧾 Assessment Criteria that you are learning to meet

While this project is not assessed, it is building your skills in user-centred design and algorithmic thinking. The criteria below are the key things your work should demonstrate in Lesson 1.

1) User needs + purpose

You show you understand who the program is for and why they would use it.

Target audience is clear and realistic
Needs/interests are specific (not vague)
Features are justified using user needs

Activity 1 + your proto personas

2) Design thinking + justification

You make purposeful design choices (not random ones) and can explain them.

Extra feature improves user experience
Choices are explained with a “because…”
Design matches the audience (age, goals, preferences)

“Can you defend this choice out loud?”

3) Algorithm / logic planning

You can plan program logic clearly before coding.

Decision tree shows a clear program flow
Branches are labelled (valid vs invalid inputs)
Steps connect to project requirements (inputs → decisions → output)

Activity 3 decision tree

4) Communication + clarity

Your planning is written clearly enough that someone else could follow it.

Proto personas have enough detail to feel “real”
Decision tree conventions are followed correctly
Your explanation is understandable (not just bullet fragments)

Tip: If it’s confusing now, coding will be painful later.

In plain English: Your assessment will look at how well you plan for a real user, and how clearly your decision tree shows the logic your program will use.

🐾 Mini Project: Pet Service Booking System

Over the next week, you will design and build a Python program that simulates a pet grooming or pet service booking system.

Your program will collect information from a user, make decisions based on that information, and then display a clear booking summary at the end.

Lesson 1 focus: Understanding the user and planning your program logic before writing code.

📋 Project Requirements

User Input

Pet name
Pet breed
Pet’s age (in human years)
Another characteristic of the pet (for example: size)
Type of service requested (bath, haircut, full grooming)

Conditional Statements

Use if / elif / else statements to calculate the total cost of the service based on characteristics of the pet and the selected service.

Program Output

Display a clear booking summary that includes all information entered by the user at the start of the program.

🎯 Learning Intentions

I can clearly explain my program and how it meets the user’s needs.
I understand my target audience through the use of proto personas.
I can design a decision tree that shows the logic of my program.

✅ Lesson 1 Student Checklist

Use this checklist to keep yourself on track. Before the end of the lesson, you should be able to tick off every item.

☐ I can explain who the target audience is for my pet booking program.

☐ I have listed what my target audience might care about (needs, interests, what makes the program easy to use).

☐ I have suggested at least one extra feature that would improve the user experience.

☐ I have created two proto personas with enough detail to show why they would use this program.

☐ My proto personas include realistic details (age, goals, preferences, what they want from the program).

☐ I have started (or completed) a decision tree that shows the program flow.

☐ My decision tree uses the correct conventions:

- ☐ Diamonds for user input
- ☐ Rectangles for computer output
- ☐ Colours for valid vs invalid inputs
- ☐ Directional arrows labelled with user inputs and/or stored variables
- ☐ I have replied to this discussion with my two proto personas.

Quick self-check: If you can’t explain your decision tree out loud, your code will be messy later. Fix the plan now, and coding becomes way easier.

🧠 Activity 1: Target Audience Brainstorm (Group Activity)

Before writing any code, we need to think about who this program is for. Work in small groups of no more than 4 students.

Group Brainstorm

Who is the target audience for this program?
What might they care about or find important?
What functionality would they expect from a pet service booking system?
What extra features might make the program easier or nicer to use?

Assessment focus: Purposeful evaluation of user experience that justifies program features based on the target audience.

👤 Activity 2: Proto Personas (Individual activity)

A proto persona is a fictional user that represents a real type of person who might use your program.

Example:

Gary Jones is a 13-year-old student who enjoys problem-solving games. He owns a medium-sized dog and wants a simple text-based program that lets him quickly book grooming services without confusion.

Why do we create proto personas?

To understand user needs before coding
To guide design and feature decisions
To avoid building programs that only make sense to the programmer

Your task:

Create two proto personas for your pet booking service
Include enough detail to explain why each person would use the program

🌳 Activity 3: Decision Tree Design (Individual activity)

A decision tree shows how your program will behave based on different user inputs. This helps you plan your logic before writing Python code.

Example decision tree

Decision trees use specific conventions:

Diamonds for questions requiring user input
Rectangles for computer output (no input required)
Colours to separate valid and invalid inputs
Directional arrows with labels showing user input or stored variables

Your task:

Create a decision tree for your Pet Service Booking System
Show how different user choices change the program’s behaviour
Follow all decision tree conventions accurately

Assessment focus: Purposeful design of algorithms. The decision tree should clearly show the program flow.

💬 Discussion Submission

Reply to this discussion with:

Your two proto personas